Yvon Chouinard, Jib Ellison, Rick Ridgeway – The Sustainable Economy (Harvard Business Review)

Yvon Chouinard, a rock climber and the founder and chairman of Patagonia, Jib Ellison, a river guide and the founder of the strategy consultancy, Blu Skye, and Rick Ridgeway, a mountain climber and a vice president of Patagonia, write about how the viability of business depends on the resources of healthy ecosystems and the stability of just societies.
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